Making Remarkable Apples

LuvYa was created by local apple growers convinced they could bring extraordinary apples to market.  Rather than act competitively, they saw the advantage of working together to share their experience and expertise for customers crying out for that just-picked ‘crunch’.

 

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The opportunity for better apples

In the beginning, LuvYa saw the apple industry worldwide was in trouble. Tired of receiving soft, old apples, consumers were turning away. By sharing expertise and working collaboratively, LuvYa was able to analyse and improve areas of their delivery chain, ultimately enhancing their customers eating experience.

Back to basics

LuvYa growers went back to the basics. They had a desire to deliver that crisp, juicy, apples experience wherever and whenever customers chose a LuvYa. That means all decisions were based purely on what is best for the apple and our customers.

 

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A long history in apples

While the LuvYa brand is 20 years old, the principals it stands for, and the families behind the scenes, have been over 100 years in the making.