https://luvya.co.nz/home daily 1.0 2025-10-08 https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1579481443086-XBI131P27AN0JA7P5S23/luvya-icons-small.png https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1579482885695-RDOPRC2EOE86DCE6K1JS/blank.png Home - The art of making truly great apples. It’s amazing how much flavour you can fit in an apple. At Luv’ya we’ve been working on perfecting flavours and styles for decades. Only the very best apples will do, and there’s quite a science to delivering remarkable apples to you all year round. https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1642711246624-JOETOMNXXOQVLHQG3BFY/Royal+Gala.png Home https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1642711277820-NMHNGQI8LT67ZVXSNYRS/Smitten.png Home https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1642711141647-WL6B6XFTY6714OB9PR37/Eve.png Home https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1579479169962-D8OZ1NVHBJDN9PYAL0PZ/blank.png Home - Welcome to our apple growing sweet spot There aren’t many places in the world with growing conditions quite like Nelson Tasman. Blessed with record breaking sunshine hours and short crisp winters, our region has long been recognised as the sweet spot for growing the finest apples. https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1591824062150-KH982YLS5680R9C9UV1R/varieties-eve.jpg Home https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1579478924872-I1IWO6VBFR1OIDZWNPTR/blank.png Home - Growing for generations When you’ve been a family of growers making apples for over 100 years, you know how great apples can be. Our passion for growing this remarkable little fruit has taken us to the top of the grower tree. https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1579487252470-5NPHM306TRQPXZDV65DC/blank.png Home - Our incredible team Ensuring Luv’ya apples reach our customers in pristine condition takes a large, dedicated team. From orchard specialists working with our trees, to in-season pickers, and through to our packhouse and cool storage crews coordinating the distribution of millions of apples around the world - we rely on great people. https://luvya.co.nz/about-luvya-1 daily 0.75 2020-02-20 https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1579558439013-BSD7X2TLI3PUH99E7HXC/blank.png About LuvYa old - The opportunity for better apples In the beginning, LuvYa saw the apple industry worldwide was in trouble. Tired of receiving soft, old apples, consumers were turning away. By sharing expertise and working collaboratively, LuvYa was able to analyse and improve areas of their delivery chain, ultimately enhancing their customers eating experience. https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1579558110207-99T9HXZ8BQM348X22SQ3/blank.png About LuvYa old - A long history in apples While the LuvYa brand is 20 years old, the principals it stands for, and the families behind the scenes, have been over 100 years in the making. https://luvya.co.nz/our-process daily 0.75 2025-11-14 https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1579569648511-PYDYLFV2VJNEM6FBBGVZ/blank.png Our Process - Perfect growing conditions. Nelson has been a centre for apple growing since 1913. It has a unique Maritime microclimate, surrounded by hills and sheltered from adverse weather by mountains three sides, and the sea on the fourth. This creates a warming influence in winter and a cooling one in summer. Combine the high sunlight hours and cool nights and you have the perfect environment for producing crisp, juicy, flavoursome fruit. https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1579569493760-R1JIOEX713NQI9AEI2Q5/blank.png Our Process - Pioneering varieties and planting. Our hard earned worldwide reputation is of critical importance to Luv’ya. We lead the NZ industry in pioneering new rootstocks and varieties. We were among the first group to plant Manchurian crabapples as pollinators and to commercially use dwarf rootstocks. https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1579565961970-RO622FCUQWLU3EN1TE3L/blank.png Our Process - Architecturally designed orchards. Our orchards are designed with flavour in mind. The right rootstock, nutrition, minerals and trace elements are calculated. Trees are spaced and shaped according to maximum light interception to produce apples with better flavour and texture. We employ expert consultants and hold regular group discussions among Luv’ya growers, in order to compare our orchard plans and performances. https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1579565818448-66RCFIOD8PZ1XPMTYUQC/blank.png Our Process - Harvesting for quality. Because 90% of eating quality is determined at the orchard, we use scientific data, experience and consultant advice to determine the absolute perfect picking time. Rather than stripping a tree of all its fruit, each apple is picked on its merit on any given day. Multi picking carries an enormous cost to us, but the end result is fruit with consistent maturity at market. https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1579565567405-ZZI6EGE2CKZQ8THQBKQX/blank.png Our Process - Customer driven production plan. Our fruit is categorised on the orchard six months before we harvest and tracked all the way to market. Customers supply their specifications and we identify fruit suitable for them at the orchard where it is tagged and grown, harvested and placed into inventory with that customer in mind. There is the added assurance of the same group of orchards supplying a customer from one year to the next. https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1591826602623-EINPII6TFIS5SD1XJ11Y/blank.png Our Process - People powered. Our brilliant packhouse team are crucial in caring for our high value fruit once harvested. Luv’ya apples are lovingly washed, selected, packed and distributed by up to 100 staff from around the world during high season. Our diverse team includes locals and internationals all of whom ensure our fruit sets off on it’s journey in the best possible condition. https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1591824709351-ZSU6Q3HFLFL649HTVDX3/blank.png Our Process - Cool fruit. We produce an enormous amount of the highest quality fruit. Our extensive cool storage facilities allow us to keep apples in pristine condition so our customers in New Zealand and around the world can enjoy their favourites all year round. https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1579564318987-8T5KBCZK0Z1VTF5RA5P8/blank.png Our Process - Fruit focused logistics. The needs of the fruit drive the logistics chain, not the reverse. The aim is to deliver a piece of fruit as good as the day it was harvested. Our fruit is shipped direct to our customers from our cool stores. Feedback from each market allows us to refine our process to ensure that the best quality fruit is delivered to customers. https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1579563902477-57FO0ONFM4N4MP40IMST/blank.png Our Process - Customer philosophy that fits. Our goal is not to be the biggest, but to develop a reputation for quality second to none. Customers of Luv’ya fruit share the same values as us. We want to establish long-term relationships with buyers and retailers who identify quality as their driver and their competitive advantage. https://luvya.co.nz/our-growers daily 0.75 2025-11-14 https://luvya.co.nz/our-history daily 0.75 2023-10-16 https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1580432545613-RTK26PT800L2I29BCF70/blank.png Our History - 1910’s 1910 The first Easton Orchard is established by Grandfather William (Bill) Easton in Mariri. 1915 Walter Hoddy recuperates in Samoa, staying at the Vailima homestead made famous by Robert Louis Stevenson. 1916 Walter Hoddy, newly home from the war buys land in Moutere Hills and establishes Vailima Orchard. https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1580432807033-GVSSZJYZJVH71LGKGYHQ/blank.png Our History - 1950/60’s 1945 A new generation takes over from Walter Hoddy running the orchard. 1965 Peter Hoddy shifts the orchard to easy-to-irrigate plains, from it’s original coastal block in Moutere. https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1580433003344-EGSUWQQH7IEWW2DOE0TW/blank.png Our History - 1970’s 1970 A collective of growers establish the Waimea Growers Packhouse to pack more and more fruit for export. 1970 A young Richard Hoddy begins work on orchard. https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1580433977289-1I84OK25N9LG50BMBWIF/blank.png Our History - 1980’s 1982 David Easton takes over orchard in Mariri. 1987 Easton Orchard continues to expand across the Waimea Plains. https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1580434332837-W1XDY2EUMLD1S8JBM1H6/blank.png Our History - 1990s 1991 Vailima Orchard starts expanding alongside Nelson’s burgeoning wine industry. 1992 The very first Mariri Red apple tree is planted that will eventually produce the famous eve® brand of apples - a milestone in the companies history. 1993 More collaboration as the Group 8 Horticulture collective is established to manage fruit distribution. 1995/96 The Compass shared packhouse is established to ensure packing standards. 1997 The famous eve® apple is trademarked. https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1580434686479-18UCLZVQWL6JGT181W0M/blank.png Our History - 2000s 2000 Vailima Orchard continues to expand as demand grows. 2001 The apple industry in New Zealand is deregulated. 2002 The Luv’ya brand is created. 2003 eve® become a Luv’ya branded apple. 2007 Further expansion across the plains. https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1580435077716-4361GH2UN5NXOJB0QE7L/blank.png Our History - 2010s 2015 A new generation of Hoddy’s take on management roles at Vailima. 2019 Super Fund takes ownership of Easton Orchards, builds on the amazing work of the Easton family to and continues to grow the New Zealand horticulture sector. 2019 First MIA1 trees are planted for production for the new variety Evercrisp™ . https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1580434686479-18UCLZVQWL6JGT181W0M/blank.png Our History - 2020s 2020 Vailima Orchard family become sole shareholder of Heartland Group – allowing business to be solely grower owned. 2021 Ambrosia becomes the largest volume variety sold by Luvya. 2021 Luvya brand is refreshed to reflect the current market. 2023 First Evercrisp branded apples are sold by Luvya. https://luvya.co.nz/our-region daily 0.75 2020-04-09 https://luvya.co.nz/work daily 0.75 2023-12-05 https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1582165882894-48A7OJUHPPOOAIF5UX83/blank.png Work - Packhouse (Factory) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1582166069653-SQ550QUX3WR57A00ERZI/blank.png Work - Orchard (Picking) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat https://luvya.co.nz/innovation daily 0.75 2020-06-10 https://luvya.co.nz/where-we-are daily 0.75 2020-06-09 https://luvya.co.nz/about-luvya daily 0.75 2020-04-22 https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1583971447051-Q3DMCJ434PO0CL5IDJPT/3.jpg About Luv'ya https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1583889987246-XKEXMCNWNBXE9UULJN7Y/Untitled-2.jpg About Luv'ya https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1583972323832-S75VBARN6HHRMOZLG33A/9.jpg About Luv'ya https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1583971148374-91NYQJ6M2HXV82B4WEZO/luv-ya-image-2.jpg About Luv'ya https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1583971871791-EEKCOSVNXBQDD4XVRRHY/7.jpg About Luv'ya https://luvya.co.nz/contact daily 0.75 2025-11-14 https://luvya.co.nz/community daily 0.75 2020-06-12 https://luvya.co.nz/our-fruit daily 0.75 2024-01-16 https://luvya.co.nz/our-fruit/fuji monthly 0.5 2022-01-20 https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/5c81d34f-c465-481b-b714-e16674dcaf34/21955+LuvYa+Apple+Variety+Page+Apple+Hero+Images+FUJI+Jan22.png https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/3b5f6609-af27-4a65-bd3d-461a1210f4f6/21955+LuvYa+Best+With+Banners+FUJI+Jan22.png https://luvya.co.nz/our-fruit/granny-smith monthly 0.5 2022-01-20 https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/9a9d2940-f982-4334-8fcf-8471dc3d7acd/21955+LuvYa+Apple+Variety+Page+Apple+Hero+Images+GRANNY+SMITH+Jan22.png https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/fe1b5f22-a55a-4732-af2e-bd5d3d7bdf4e/21955+LuvYa+Best+With+Banners+GRANNY+SMITH+Jan22.png https://luvya.co.nz/our-fruit/pink-lady monthly 0.5 2020-05-04 https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/c825bf05-aeff-4e09-9cc9-578a32073b9a/21955+LuvYa+Apple+Variety+Page+Apple+Hero+Images+Pink+Lady+Jan22.png https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1582504090250-4BDO5WTORIA1340N9KRL/pink-lady.png https://luvya.co.nz/our-fruit/royal-gala monthly 0.5 2022-01-20 https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/cdea0e24-b80d-4717-b788-ca415b455344/21955+LuvYa+Apple+Variety+Page+Apple+Hero+Images+ROYAL+GALA+Jan22.png https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/477f2fe3-c2a0-4fa3-ab19-ec40351b24b0/21955+LuvYa+Best+With+Banners+ROYAL+GALA+Jan22.png https://luvya.co.nz/our-fruit/smitten monthly 0.5 2022-01-20 https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1c5f7c0f-9ef5-4dbe-a0bb-1d41c917c51b/21955+LuvYa+Best+With+Banners+SMITTEN+Jan22.png https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/a21e4acd-3137-4f77-8e43-5ad99ac77dcf/21955+LuvYa+Apple+Variety+Page+Apple+Hero+Images+SMITTEN+Jan22.png https://luvya.co.nz/our-fruit/evercrisp monthly 0.5 2024-01-09 https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/1c5f7c0f-9ef5-4dbe-a0bb-1d41c917c51b/21955+LuvYa+Best+With+Banners+SMITTEN+Jan22.png https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/065eca5f-07a0-45e9-81a9-78f204490c13/21955+LuvYa+Apple+Variety+Page+Apple+Hero+Images+EVERCRISP+Jan24+%282%29.png https://luvya.co.nz/our-fruit/eve monthly 0.5 2022-01-20 https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/e003540f-f08b-4d25-9db0-26ce84bb3f2f/21955+LuvYa+Apple+Variety+Page+Apple+Hero+Image+EVE+Jan22.png https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/bc9385c6-68c5-40f2-927e-ee867884e47f/21955+LuvYa+Best+With+Banners+EVE+Jan22.png https://luvya.co.nz/our-fruit/cox-orange monthly 0.5 2022-01-20 https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/5e8fcc4d-7349-4029-b62d-1f6a1ffe8bf7/21955+LuvYa+Apple+Variety+Page+Apple+Hero+Images+COX+ORANGE+Jan22.png https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/8c935cd6-d5ab-45cd-80e1-94a251d39fe2/21955+LuvYa+Best+With+Banners+COX+ORANGE+Jan22.png https://luvya.co.nz/our-fruit/braeburn monthly 0.5 2022-01-20 https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/da918f14-1c15-436c-a8e4-5383d7e7ee7a/21955+LuvYa+Best+With+Banners+BRAEBURN+Jan22.png https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/4a951869-1de9-4fc4-bdde-ccb9a6a37653/21955+LuvYa+Apple+Variety+Page+Apple+Hero+Images+BRAEBURN+Jan22.png https://luvya.co.nz/our-fruit/ambrosia monthly 0.5 2022-01-20 https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/2507ba7d-c75c-438c-88d4-c6365c1a928c/21955+LuvYa+Apple+Variety+Page+Apple+Hero+Images+AMBROSIA+Jan22.png https://images.squarespace-cdn.com/content/v1/5e164731029b9f74033db096/6f1c3aa4-5145-45dc-8b52-e2173f552bf5/21955+LuvYa+Best+With+Banners+AMBROSIA+Jan22.png